TikTok recently made waves in the creator economy by replacing the much-criticized Creator Fund with the TikTok Creativity Program Beta. This shift promises to offer creators better earning opportunities and rewards for producing high-quality, original, and longer-form content.
If you’re a creator on TikTok, you’ve likely heard about this program and may have some skepticism about its potential benefits. Let’s break it down and help you decide whether it’s worth your time and effort.
What is the TikTok Creativity Program?
The TikTok Creativity Program Beta is designed to reward creators who produce longer videos (over one minute) and high-quality content. According to TikTok, the program offers creators the opportunity to earn significantly more than they did with the previous Creator Fund.
TikTok’s website states: “With Creativity Program Beta, you have the potential to collect rewards as you create and publish longer video content.” The program is currently in beta and available in select regions, including the U.S., France, Brazil, Germany, Japan, Korea, and the U.K.
How Much Can You Earn?
While the exact earnings vary, TikTok claims that the new program allows creators to earn up to 20 times more than they could with the Creator Fund. Recent data from TikTok highlights:
- A 250% increase in creator earnings from September 2023 to March 2024.
- A tripling of the number of creators earning $50,000 per month.
If these numbers hold true, eligible creators stand to benefit significantly from the program.
TikTok Creativity Program Eligibility
To participate in the TikTok Creativity Program Beta, you must meet the following criteria:
- Age Requirement: You must be at least 18 years old.
- Followers: You need at least 10,000 followers.
- Video Views: Your account must have accumulated at least 100,000 valid video views in the past 30 days.
- Account Status: Maintain a personal account in good standing (business accounts are not eligible).
- Community Guidelines: Adhere to TikTok’s Community Guidelines.
- Region: Reside in a region where the program is available, including the U.S., France, Brazil, Germany, Japan, Korea, or the U.K.
Who Can Apply?
If you meet the eligibility criteria and reside in an approved region, you can apply for the program. TikTok plans to expand this program to more regions in the future.
How to Sign Up for the TikTok Creativity Program
If you were part of the Creator Fund, switching to the Creativity Program Beta is straightforward. Here’s how:
- Open the TikTok app and go to your Profile.
- Tap the Menu button (…) and select Settings.
- Navigate to Creator Tools.
- Tap Creator Fund Dashboard.
- Opt to switch and upgrade to the Creativity Program.
If you weren’t part of the Creator Fund, you can apply directly:
- Open the TikTok app and go to your Profile.
- Tap the Menu button (…) and select Settings.
- Go to Creator Tools.
- Tap the Creativity Program option to apply.
TikTok will notify you of your application’s status within three days.
How to Monetize Instantly (Worldwide)
A major limitation of the TikTok Creativity Program Beta is its restricted availability and stringent eligibility criteria. Creators often face challenges in meeting the follower and view requirements or reside in unsupported regions.
To bypass these hurdles, some creators are investing in monetized TikTok accounts with over 10,000 followers. By doing so, they can:
- Avoid the time and effort required to grow an account from scratch.
- Start earning from the Creativity Program immediately.
For instance, creators who leveraged monetized accounts reported earning over $1,000 per 1,000 views from their initial uploads. This strategy can be a game-changer for creators looking to maximize their TikTok revenue quickly.
Final Thoughts
The TikTok Creativity Program Beta represents a significant step forward in rewarding creators for their efforts. While the program’s long-term success remains to be seen, its early results are promising. If you meet the eligibility requirements, it’s worth exploring this opportunity to elevate your earnings and grow your presence on TikTok.
FAQs
Q: What is the main difference between the Creator Fund and the Creativity Program Beta?
A: The Creativity Program Beta focuses on rewarding longer-form, high-quality content and offers creators significantly higher earning potential compared to the Creator Fund.
Q: Is the program available worldwide?
A: No, the program is currently available in select regions, including the U.S., France, Brazil, Germany, Japan, Korea, and the U.K. TikTok plans to expand it to more regions in the future.
Q: How long does it take to get approved for the program?
A: TikTok will notify you of your application’s status within three days of submission.
Q: Can business accounts participate in the program?
A: No, only personal accounts in good standing are eligible to join the Creativity Program Beta.
Q: What if I don’t meet the follower or view requirements?
A: You can invest time in growing your account organically or consider purchasing a monetized TikTok account to meet the criteria and start earning instantly.